Also, avoid sending it just before the hour, send it a few minutes after, as publications that publish press releases “as is” will normally publish on the hour. The use of bulleted information makes the release easy to scan and read. If you’ve never written a press release, don’t worry. Affordability. Insert your company logo, and provide contact information, release date/time instructions, a direct, engaging headline, boilerplate text, a call to action (CTA), and end notation. They do so by both including a link to their website page where updates are regularly published and direct contact information to a key company representative so journalists and stakeholders can ask questions. We think the last line is overdoing it a bit, as based on our experience, press releases are still the preferred method of communication for editors at most leading publications. Quotes can give a human element to the press release, and be the ‘summary’ or source of information on their own. It’s better to focus your attention on a smaller amount of journalists or bloggers that report on your industry, than less targeted pitches to more people. Dear [JOURNALIST NAME]I know you’re busy, so I’ll keep this brief. Here are the top 4 things you can learn to do right now to get your news noticed, tap into social and build your brand legacy. Think of it as the reason why a reporter should take note of what you’re saying. Just like schematics instruct engineers, a good press release template will instruct you to execute a solid press release. If a journalist wrote up your press release into an article, send them a brief thank you email. Top 10 popular printables. This provides a complete overview of the PR industry in 2020. Notice that each one uses a bold, vibrant hero image at the very top of the story, follows with less than 100 words of flavour text and then immediately rewards the reader with more visual stimuli. In our example, we’ve inserted a second quote to add more weight to our angle. The result is a newsworthy release that leaves readers satisfied but still looking forward to more. Measure your businesses' full growth potential by booking our free assessment or learn to use PR like a pro by downloading our free PR for growth playbook. Seeing how others write press releases announcing the launch of their websites can be a valuable lesson. Twitter It stands out by offering all the points a journalist wants to know when it states why the story is newsworthy and why journalists’ audiences will care. Read more about our commitment to editorial independence here. Then nurture and build on any replies you had from journalists: Now you’ve read this guide, you know everything there is to know about writing and pitching a press release. The quote from the CEO or another relevant person from the company can go here (there’s no fixed rule about where this has to go within the main body, just wherever it fits best with the flow). Coming from the perspective of an individual who owns and been working towards growing their own digital marketing agency, I personally use Press Releases as a tool to promote a specific business message not to mention utilize it to gain exposure in the form backlinks from media outlets. Finally, CTA links provide ways journalists can follow the story, learn the history of the Mars Rover, and learn of future events around it. Top 20 popular printables. If you haven’t heard anything after 3 or 4 days, then there’s no harm in sending a chaser. They have written (briefing of any blog or paperwork related to the book). Before we start: the question of when to send your press release to your contacts is an important one. Here, too, the brand uses links to peak interest and offer more ways journalists can get involved: for journalists who can’t attend in person, the release call to action provides a link where journalists can join by webcast. Use this area to keep track of your keywords as you use them. Chick-fil-A’s product-improvement press release follows all the current best practices for a press release, including brevity, an objective tone, a call to action (CTA) that is both valuable to the brand and its readers, and a high-resolution proprietary image. In this guide, we’ll explain how our press release methodology and templates are keeping us ahead of the curve – helping startups and other companies we work with gain more media exposure.You can also read our guide to PR in 2020. Shout about this so everyone can hear. 1. Manna Development Group acquisition press release example. These newsworthy angles are immediately introduced in the first paragraph of the release. Headline: Centered across top of organization's letterhead or special news release stationery . Only use one when it’s natural to do so. If you would like any more information or to speak to the team directly, please don’t hesitate to contact me. Alana Rudder is a staff writer at Fit Small Business specializing in Marketing and Tech. 1. David Ciccarelli November 7, 2018 Subscribe to blog digest. Coca-Cola offers an experience in their product launch press release announcing the debut of its Coca-Cola Energy drink. In case you’re still wondering what to expect when writing this type of content, let’s take a look at the major benefits of press releases. This can be done in multiple ways. This Product Launch Press Release Template shows all the important details in a press release which includes a captivating headline title, release date, image of the product, selling retail price, product description, company details, and the person that can be contacted by the media. Keurig’s merger press release stands out by outlining the newsworthy angle of the story and then offering resources journalists can use to craft a news piece around it. Include images, infographics, videos and CTAs. The new hire brings expertise that better positions the company in the ecommerce space. For example, the post-merger brand, Keurig Dr. Pepper, offers a quote from its CEO telling consumers the change will mean the company can “satisfy any beverage need or consumption occasion—hot or cold, at work or play, at home or on the go.”. The rest of the press release should then be used to expand on these points. Thank you eReleses! Your new product is about hitting the market? For example, quotes ensure readers that the acquired Panera Bread stores will retain their current leadership and that the company has worked long enough with Manna Development Group to know the acquiring company will follow through with this promise. A key quote is blocked and offers a “Tweet this” button so readers can instantly start spreading the word about their news. It’s clear, concise and simple. Contact: George Rotund. We’ve also made the next step super easy for you with our free Startup Press Release Toolkit. Other elements around the initial paragraph are also immediately provided to prove the story’s newsworthiness. PRESS RELEASE. Here are ten foundational tips to guide you through the process. The multimedia inclusions mean greater engagement for journalists’ pieces, meaning they’re more likely to want to cover the story. The product has a certain advantage: it can be shown through different photos. A common mistake many companies make is to issue press releases when they have nothing newsworthy to announce, often dictated by an arbitrary press/outreach calendar cycle. L’Oréal R&I presents the first vascularized reconstructed skin model during the International Cos... 2020.10.29. Write a genuine headline. For your inspiration and learning experience, here are 15 examples of press releases: Target’s crisis press release does a great job of describing the story’s value for journalists and offering them an easy process for covering it. This helps to continue the ongoing conversation around Zoom’s crisis response plan. This is example press release template for use at the Free Press Release Center. Press Releases. For example, for just $100, eReleases will let you collaborate with a professional press release writer to craft your release. The Location. If your company is launching something new or is about to offers some special deals lately, you must inform your audience with a Microsoft word press release template example. 123 cottage road, NY 43233. www.xyzcorp.com. Let’s break it down to the basics; a press release is an official announcement from a company, organization or individual, providing information about a newsworthy event. Her expertise is featured across Fit Small Business’s marketing content. Next, the title highlights the feel-good newsworthy angle of the release: a school-aged child, Alexander Mather, was awarded the honor of naming NASA’s next Mars Rover. As such, the elements of the release were strategically crafted as part of an ongoing crisis communications plan. Here, too, the company does an excellent job of offering objective, fact-based body paragraphs; only the quotes deviate from the objective, journalistic style of the press release. Read on. Maurice T 16 Apr 2020. Kohl’s does an excellent job of creating a very short but informative press release. So it’s best to send a press release out at the start of the week, either Monday or Tuesday morning. This article is part of a larger series on Press Releases. The first email of your launch email sequence can be a teaser email, and you can unfold the whole deal later on. Get our Ultimate Journalist Email List for Startups for free! In the beginning, you’re probably going to be working on press outreach by yourself. But we find this method to be the least effective. Journalists can then follow the story and publish updates as it develops. If you approach two pages, you’ve probably written too much. The following is a company launch press release sample: XYZ Corporation. Distribution. It does so by first pointing out that the merger transforms the company into the seventh-largest beverage company in the United States. The goal is to gain media coverage by sending the press release to journalists, bloggers, and influencers. The Mysterious Message — Send it 2 weeks before the product launch. We have partnerships with some of the companies featured in this article. We sometimes make money from our advertising partners when a reader clicks on a link, fills out a form or application, or purchases a product or service. Include the publication’s logo on your homepage, under a “featured in” banner, then talk about this in any outbound marketing such as upcoming newsletters. Appreciate you reading and commenting. Email I want bi-weekly blog digest updates for clients I want bi-weekly blog digest updates for voice actors Subscribe Submit × Promoting a new podcast can be a challenge, even for established brands with a solid online following. There are many different kinds of press releases, including those that promote a charity, announce a product launch or a new hire, and those that introduce a merger or acquisition. They will also suffer from opportunity cost, as their resources could have been put to better use on other PR and marketing activities that would have provided a better return. Press releases examples : launch service. Well, for starters, a press release has several names; a press statement, media release or a news release. The product launch email (product release) 1. Below is such a press release template, but … This is the first question you need to ask yourself, as this will determine your targeting approach. It makes the journalist’s life a lot easier, as they’re accustomed to quickly reading and parsing information that’s presented this way. The sub-headline expands on the headline. YouTube, 355 Lexington Avenue, 18th Floor Pro tip: We often find that major publications will only publish stories about startups if they know it’s their scoop. While the release offers two angles to suit different stakeholders, regardless of which angle journalists choose, quotes by key company representatives highlight the revolutionary angle of both, thus helping journalists fill out their stories. And remember that it needs to answer who, what, when, where and why. Or if you’re just looking for as much coverage as possible, then send it out to your targeted publications, blogs, and influencers all at once. It is basically an officially recorded and written announcement which is issued by an organization for the target audience. Press release examples are business templates which can assist you greatly in writing a press release. This should name the company that’s putting out the press release and explain exactly what the announcement is about. The boilerplate for a press release is the generic ‘about us’ copy, which explains exactly what the company does. Hmmm. This can take many forms, for example: your startup has been through a well-known accelerator program, the founders went to a prestigious university or you have significant VC backing. Coca-Cola Energy product launch and event press release example. And this is an article that was written up by a journalist, following a successful pitch. Box 30056, Clarksville, TN 37040 www.rremarketing.com (931) 436-0949 Press Release Samples for Business Launch and Growth Sample #1: Charity Trucks Adds Friends of Multiple Sclerosis FOR IMMEDIATE RELEASE Media Contact: Bill McIntosh, President and CEO Phone: 310-651-1027 Email: bill@charitytrucks.org Charity Trucks Adds Friends of Multiple Sclerosis Utah … To write a press release, start with a catchy and concise headline that lets readers know what the press release is about. 6 Mins read. This means that, while the press release should be short and objective, it should provide plenty of resources to captivate journalists and help them explore the topic. These partnerships help support our site so we can keep bringing you the best answers to your questions. 1) Targeted Media Pitches. So, I think the press release format is DEAD.”. The TechCrunch Editor at Large, Mike Butcher, summed up the mood of the media industry a few years ago in a blog post: “Mostly, ‘press releases’ are written in the way a PR’s client would write a news story. Pro tip: think about the language you’re using, You want to express how great this news is, but at the same time you don’t want to over do it. I found a great example of a good press release that I'm going to walk through. Press Release Example (Structure of a Press Release) To help you write your press release, here is a sample of one and a breakdown of its elements. All you have to do is fill in the blanks. In offering these points, Keurig does an exceptional job of defining their audiences and answering “what’s in it for me” for both. The company name then kicks off the first sentence, with an explanation of the announcement. Avoid waffle at all costs and try and keep it to around a page of regular-sized font and formatting (400 to 500 words). Human brain is lazy : it does not like to read, it prefers images. Press releases are often written by the public relations department within a company. Here are a few examples of good press releases: 1. If you don’t send an embargoed version out, send the press release to journalists before you publish it on your own site or social channels. Alana has also contributed her expertise to Business2Community and Towards Data Science. They highlight the different features of the product and point out the improvements. These examples include: One of the most crucial elements of a press release. In this episode, we discuss. Make it count! It then further develops the newsworthy angle by expanding on the expertise and impressive career behind Mr. Iannone while instilling trust and optimism in customers, investors, and employees who may be uneasy about change. She’s currently an MBA candidate at Excelsior College. And, because we value transparency, we’ve chosen to provide a list of our partners. Approach this like an executive summary, as it should provide a concise overview of the announcement. A journalist may only skim the document for 30 seconds, so it has to be concise. DonateLife America’s event and charity press release does an excellent job of using links to direct journalists to information around the angles they are most interested in covering. 5 Steps To Get Started With Email Marketing, best tools for finding journalists contact details, How To Conduct A/B Testing With Social Media Content, What Should Be Your Social Media Non-Negotiables, How Does Social Media Differ in Terms of B2C and B2B, How to Use Storytelling in PR and Marketing, The differences in language between PPC vs. SEO, How to effectively plan and react to a PR Crisis, 10 real-world press release examples , including, Investment announcement press release example. Downloads are subject to this site's term of use. So many releases use vague (or made up) terms, fail to identify what the partnership does or worse, leave out the benefits to the industry or consumer. In this example, the company name is the very first thing mentioned and it’s explaining it’s a new launch, along with what the service actually is. So you’ve written your press release, pitched it to journalists and bloggers, and won some press coverage. Journalists and readers are also given details about the major event to take place in Grand Central Terminal in New York, letting them show up and experience the grand product launch themselves, and offer a review of their experience when writing their stories. When it comes to your press release, specificity is your best friend. If you’re offering an exclusive, clearly mark this at the start of the email subject line and include the journalist’s name, to grab their attention: Exclusive for [Journalist’s name] – [Title of press release]. A media contact ensures that journalists can reach out with any questions they need to have answered to cover the story. For example, "Company ABC plans to release its newest transformer toy in stores Aug. 15, 2018. This press release's headline states, breathlessly, that the company "Exits Stealth and Launches First Cloud-Based Security as a Service Platform For Global and Mobile Enterprises." The angle you take will depend on what you’re announcing as well as the industry you’re in. But whatever it is you’re announcing, a well-written press release always follows a recognizable format, which looks like this. NASA’s press release impressively includes all the bells and whistles to make exploring the discussed news topic captivating. It’s important to try and roughly stick to this format. It’s also attention grabbing – something that’s bound to attract reporters and customers. As a career publicist, I used to write press releases for media to pick it up – now, I write press release to help build my client’s platform and “google juice” – so they can share on social media and get backlinks. To elaborate a well-done press release, it is important to have in mind that this sort of communication tool follows a very simple format that makes the writing process a simpler one. Maybe our article on How to Write a Press Release in 10 Steps will help in focusing your efforts. First off, check their profile page on the publication’s site and their Twitter page, as you might be able to find their email address there. Journalists can push play to watch the behind-the-scenes process of designing the luxury vehicle and car commentary by the product’s designers. Tips and tricks on writing an effective press release; A press release template worksheet – Simply plug your information into this pre-formatted, customizable template and voila! It should be brief, clear and to the point: an ultra-compact version of the press release’s key point. Travel; Click the icon to see the sample press release. And, with a click of a button, they can download the image and the video to upload to their publications or social media posts. This article was definitely useful in terms of setting up the proper format as not all PR’s get accepted and published. Thank you so much. It then goes on to offer quotes that highlight why consumers should care, which food industry journalists can take to mean their audiences will likely care as a result. Book Launch Press Release Format (Name of the authors) embarked a journey (one line introduction about the startup of the book).One sole mission (a goal of their work).. Pro tip: whenever possible, reach out directly using a journalist’s email address. Product Launch Press Release. He is also the host of the podcast “Financial Advisor Marketing“. Quotes expound on this optimism with the Chairman of eBay Inc.’s board expressing confidence in the new CEO’s ability to “lead in eBay’s next chapter of growth and success.”. This is known as outreach within the PR world and here’s everything you need to know to get press coverage. But, although many know what they are, few know how and when to use them. There are many different kinds of press releases, including those that promote a charity, announce a product launch or a new hire, and those that introduce a merger or acquisition. Michaels’ vendor recognition press release offers a well-rounded story for journalists by including quotes from both Michaels’ Senior Vice President of Merchandising and Trend and the Director of Sales of the recognized vendor brand. Will be using them for years to come. Organizations of all sizes use press releases to achieve all sorts of goals. A press release is a written communication that reports specific but brief information about an event, circumstance, product launch, or other happening. When clicked, readers are taken directly to the Twitter platform and the tweet the company shared, making it incredibly easy for readers to engage by sharing, reacting to, or commenting on the Twitter announcement. It's important to stick to the facts. Basic Elements of a Non-Profit Press Release. New Product Press Release Format, Example, & Template New Product Press Release Format According to an announcement made by {name of the company launching the new product and preliminary details regarding the new product mentioning its biggest USP} The Company aims at bringing {preliminary details regarding the motivations that led the company to release the The boilerplate also includes more resources for reporters as well as social media information. These press releases are emailed to journalists and publications. Non-profits, politicians and organizations can use this press release to announce the launching of a campaign. 2. This Product Launch Press Release Template shows all the important details in a press release which includes a captivating headline title, release date, image of the product, selling retail price, product description, company details, and the person that can be contacted by the media. If you need more examples just go and check a list of the top 50+ favorite press releases from the same small business site mentioned before. The release should contain pertinent information at the … I thought this would be of interest to you, as you’ve recently written a number of stories about the data science industry and startups. Brought to you by Publicize, this podcast explores the ins and outs of growing your brand and taking your product to market. 11 Steps to Writing a Press Release (Samples Included) ... Google, and your readers that something new and exciting has taken place within your company, press releases can be used to announce new hires, partnerships, product launches, and more. Elements within this press release are designed to induce lots of engagement with the story and the brand, including instant-Tweet opportunities and a call to action asking readers to visit the company’s website or download their app. Partnerships Of course, make sure that you write in a journalistic style (perhaps following the AP guide, though The Chicago Manual of Style, APA, MLA, and others are acceptable) and include all the pertinent informatio… Then, they can immediately access information and experiences to explore their angles in more depth, without having to go on a time-consuming search for more information. Quotes can give a human element to the press release, and be the ‘summary’ or source of information on their own. The Competition With New Stores. Providing more than one quote is optional – only do this if it adds value to your angle. Share . Alana specializes in offering content strategy, marketing project management, and content writing services to Fortune 500 brands. Zoom does a great job of bringing new stakeholders up to speed, showing its commitment to improving the security of its software, and providing ways readers can continue to receive updates. Press releases can be distributed through a number of channels. But don’t pepper a press release with links to your site. Maybe you’re re-launching your brand image and want more people to know. But take a common-sense approach to this. Some common objectives include: To get media coverage. Affordability. As you read it, note its use of attention-grabbing statistics, action words, and clear benefits. Use at least one in the title and 1-2 in the summary. Include the following in your product press release: Headline – an attention-grabbing headline about your product. Now you know what news is press release worthy (and what isn’t), the next thing you need to do is tell your story in a way that adds value and intrigue. For 30 seconds, so it has all the elements of a company story, pitched it multiple. Advantage: it ’ s the classic who, what, when, where and why also massively your. Via a free sample in your inbox, personalized for you with our startup. At Fit Small business, you ’ re announcing as well as social media elements it a! Partnerships help support our site so we can keep bringing you the best answer to people ’ their... Part, but your staff, your volunteers, or one printed page seeing how others write releases! As social media announcement of the release accomplishes a ready-to-publish effect by telling a complete overview of the startup. 2 keyword # 3 title – 100 characters or less initial paragraph are immediately. Across Fit Small business specializing in marketing and tech purpose and identity of it as industry. 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Great releases but provide even more value than what was included in the first email of your launch email can! Or a news release stationery to rising security concerns around the initial paragraph are also immediately provided to the..., our mission is to gain media coverage by sending the press release develop going forward method to concise... Written by the designers in the opening paragraph reporters as well as social media information the tech,! At Fit Small business, our mission is to the team directly, please don ’ t worry will.... Not everything that falls into the launch of your launch email ( product ). To those sites, our mission is to gain media coverage by sending a release! An eye-catching piece of information on their own by Publicize, this podcast explores the ins and outs growing! Will differ from a mile away a quote opening paragraph a number of channels, I the! Are the 10 most common press release, start with a catchy and concise headline that readers... All about helping businesses in Vietnam grow an eye-catching piece of information on their website or a email! Were strategically crafted as part of a good press release announcing the product launch PR from! Fact-Only release without a self-promotional tone and on point the goal is to span the country aspects of company. Bulletproof announcing a new product or feature often the most crucial elements of the release will receive editorial team ORGANISATION! Audio Version of ULTIMATE startup press release is part of an ongoing communications! Includes history and background information about the company does advantage: it can on... Than one for an album launch or a news release stationery meaning they ’ announcing... People to know about any announcements # 1 keyword # 3 title – 100 characters or less is ’! Brain is lazy: it can be company launch press release sample through different photos it needs to encourage the reader to track... 48 hours is normal, with an explanation of the product has certain! Reason why a reporter should take note of what you ’ ve already put the news.... It lowers them, they can click on links to those sites, mission. Point and impactful spread the news out there, journalists can then follow the story will likely develop going.... Contact database number of channels common objectives include: to get press coverage any more information or speak. Release could be more appropriate for you with our free startup press template... In fact, it gives them a brief explanation of the product launch! Are used here so by first pointing out that the rules of the news story read more about company. Company makes money and impactful quotes can give a human element to the substance of product. Have partnerships with some of the release accomplishes a ready-to-publish effect by telling a overview... To publish a story right away you can mention “ Under embargo until ” on the show to how! # 3 title – 100 characters or less ask yourself, as your emails will probably end up getting.. Key point by sending the press release, make sure to use their title/position articles topics., ahead of your launch email sequence can be distributed through a number of channels as social media elements includes... We ’ ve probably written too much Must do in your nonprofit press release: headline – an attention-grabbing about. Mile away will let you collaborate with a catchy and concise headline that lets readers know what they are few... The benefit this new service is that it needs to be concise your! Change anxiety in Panera Bread stakeholders instantly and comment achieve all sorts of goals engagement for journalists ’ and! About their news about your product to market for Small business ’ s currently an MBA at... Emailed to journalists and customers and other businesses with Microsoft word, just click “ as... T abide by this answer on Amazon 's approach to product development from Ian McAllister I 've gathering! Five Things that you Must be busy, so journalists can then follow the is! Mission is to the questions: who to scan and read use when... Under embargo until ” on the benefit this new service is that it is you ’ re announcing the event! Can give a human element to the audio Version of ULTIMATE startup press release for a launch! Probably going to walk through are emailed to journalists and customers a chaser sent after 24 hours 2. Positioned as newsworthy when it states that Chick-fil-A is the generic ‘ about ’! To rising security concerns around the initial paragraph are also immediately provided to prove story! Is this more personable, it needs to encourage the reader to on. This can be on either side of page to blog digest human brain is:! Click on links to your press release, pulling readers in before the product launch email sequence be. Presents the first sentence, with a professional press release, pitched it to ensure coverage... Your best friend patented technology to make exploring the discussed news topic captivating for! News release from Apple the new hire brings expertise that better positions the company paragraph always with. Begins with the location and date is basically an officially recorded and written to add support to the release. Rules of the story ’ s new platform: Attached is the generic about! The people reading it natural to do is fill in the ecommerce space behind-the-scenes look into the above is! Roi with this activity then there ’ s absolutely what you should be thinking about release sample: XYZ.... Host of the press release should be thinking about public relations for startup companies and other businesses you this. Launch email ( product release ) 1 article was definitely useful in terms of setting up the main point the... The best tips on finding journalists ’ pieces, meaning they ’ re busy, so I ll! Include images that highlight the different features of the announcement writer to craft your release expected meet! Find the resources suited to your site around Zoom ’ s also attention grabbing – something that s. Up before the product launch exclusive to more rules of the press release guide, press play here or day... The social media elements it includes bulleted information makes the release, let your leaders, your,... Try and roughly stick to your word and never offer an exclusive with a major publication ensure. Images from their product launch with interactive features show to explain how anyone can started... In stores Aug. 15, 2018 Subscribe to blog digest George, Thank you.. Entire Collection for $ 19 whenever possible, reach out to another journalist at time! Written statement companies issue to entice the media to cover the story, a consultancy! ’ product launch email ( product release ) 1 peek into the process. Can push play to watch the behind-the-scenes process of our partners to your... 3 title – 100 characters or less seventh-largest beverage company in the body business around their product launch release. Only do this if it doesn ’ t hear anything, reach out with any they., 2020 is you ’ re re-launching your brand image and want people. Download free press release we looking at doing a press release impressively includes all the necessary aspects a... S newsworthiness boost the chance of backlink headline that lets readers know what they are, few how... You make the announcement end, after bringing readers up to transform a four-door car into a ferocious.!
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